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Should I hire a web content copywriter

Should I hire a web content copywriter? The quick answer is: Yes, you should ! It all depends upon the motive of your website. A copywriter and writer are different. A copywriter is more inclined towards writing sales related copy. Which means a copywriter writes content that is used for selling. Or, to persuade...

How to write a mission statement for a business

How to write a mission statement for a business The mission statement for a business depicts not only the character of a company, but what the company desires to achieve. What is a mission Statement? A mission statement defines the objectives of a business and how does the business plan to pursue them. A...

11 Tips to Increase E-Commerce Sales

11 Tips to Increase E-com Traffic and Sales Higher traffic may translate to higher sales but its not always the case with e-commerce stores. Improving your traffic and sales require careful placement of design and content on your website. Let us break this article in to two parts. One part will talk about improving...