Should I hire a web content copywriter?
The quick answer is: Yes, you should !
It all depends upon the motive of your website. A copywriter and writer are different. A copywriter is more inclined towards writing sales related copy.
Which means a copywriter writes content that is used for selling. Or, to persuade people to buy or opt-in, or as a matter of fact- take any action.
Whereas, a writer does not write with a motive to make sales. Books which you read are written by writers. That’s because they don’t have a motive to sell something. Writers producing fiction or non-fiction books write to entertain you.
So, as you have understood the basic difference between a writer and a copywriter. Let’s see if you really need a web content copywriter.
What is your motive?
Clearly, you should think about this first. What is your motive. Why do you want to churn out content.
- Do you want to gain more visitors?
- Do you want to improve your opt-in rates?
- Do you want to improve your SEO and website bounce rates?
- Do you just want to tell people about your hobby and what new you’re doing?
- Do you want to educate people about something?
For the first three points, its is essential that you hire a professional copywriter.
That’s because a copywriter is well-versed in the techniques to deliver these results. A web content copywriter will include words in a measured way in your website’s content. Placing the words and call-to-actions in a manner that your visitors take action.
Driving in more traffic and improving your opt-in and bounce rates are the technical aspects of your website. A website content copywriter knows how to place content on your website and make people buy from your website.
If your intent lies in the 4th and 5th point, then you don’t really require a copywriter. If you are writing about your hobbies or educating people about something you love to do. You’ll have to maintain your voice and tone.
In those cases, you should consider it writing yourself to maintain your tone, and your connection with your readers.
That’s because you and only you can express your feeling. Things we love doing can be expressed in the best manner only by us.
When you are excited about something or love doing it, you’ll have a playful and excited voice. Moreover, you’ll also be very detailed about what you write.
What is your long term goal?
This is also a matter of concern. I’m not saying that you should think about it deeply but you should at least think about it.
Where do you want to see yourself/your website after one year.
Passions always turn in to successful businesses. If you are writing about something that you love, it is rarely possible that you loose interest in it.
But you should just consider talking to a website content copywriter or content strategy developer about your content schedules and plans.
That’s because it’ll cover your back from the mistakes people make initially. If you are very passionate about your topic, it is sure that one day it will convert in to a business.
So, by taking the advice of a website copywriter, you can make sure that you are always on the right track.
P.S: If you want to know more about how to improve the content on your website, feel free to contact me for any website content copy writing services through my contact form. Thanks.
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