How a product description can help you increase your prices.
Sounds crazy, right?
But to be very honest, a product description can help you increase the prices of your products.
Who can do this for you?
Of course, a product description copywriter.
A product description provides detailed information about a product.
It not only specifies the features but it also describes the benefits of the product.
Please note, that its the benefits which sell a product, not the features.
A product descriptions transforms technical jargon into simple layman terms. It explains even the most simple user about how the product will change their life.
An exceptional product description is a carefully drafted sales copy. It persuades the user for spending money on the product.
Just like you spend money on landing pages, e-mail newsletters, press releases etc, product descriptions are no different.
A standard product description is 100-150 words in length.
A prospective user would always read the product description of a product before buying it.
This is where you can implement a sales oriented and persuasive copy to price your products highly.
For an example, highly priced cellphones function just same as other high end mobiles in the price.
Then why are they priced high?
It is because of their presentation. They showcase their product as a brand. Just by their content marketing methods.
You can do the same with your products. By writing persuasive product descriptions you can price your products in a higher price range.
Selling is all about persuasion. You pay more for brands than non-branded products, even after knowing that they are made from the same process.
You can do the same with your product descriptions by get them written in a professional manner.
Moreover, each product description helps you in improving the SEO for your website.
Getting them written professionally would benefit you in multiple ways.